Campaign Monitor is an email marketing platform that combines a drag-and-drop builder with many templates, an AI writer for subject lines and copy, and Marketing Studio for automated journeys triggered by subscriber behavior. It suits anyone who cares about how emails look and wants real automation, not just single sends.
Key features
- Drag-and-drop builder: With a large template library.
- AI writer: Drafts subject lines and copy from a short prompt.
- Marketing Studio: Multi-step automated journeys based on subscriber behavior.
- Detailed analytics: Opens, clicks and engagement over time.
Pricing
There is a free plan for up to 500 contacts and emails, with a 30-day trial of paid features. Paid plans (Lite, Essentials and Premier) are priced by contact count, and Essentials unlocks unlimited sends and full Marketing Studio. Annual billing saves about 10%, and registered nonprofits get 15% off.
Prices can change, so check Campaign Monitor’s official pricing page before you subscribe.
Pros and cons
| Pros | Cons |
|---|---|
| AI writer speeds up campaign drafting | Price rises as your list grows |
| Real automation through Marketing Studio | Full automation needs Essentials or above |
| Nonprofit discount | Free plan is capped at 500 contacts |
Use cases
- A professionally designed newsletter: Start from a template and adapt it to your blog or project identity.
- An automated welcome journey: A series that changes based on each subscriber’s engagement.
- Writing subject lines faster: Use the AI writer to suggest subject lines, then test them.
- A nonprofit organization: Use the 15% discount to stay in touch with volunteers and supporters.
Campaign Monitor vs Mailchimp
Campaign Monitor is strong on email design and automated journeys, with a nonprofit discount. Mailchimp is easier to start with and has a broader ecosystem.
Who it’s best for
Anyone who cares about email design and wants behavior-based automation, including nonprofits.
Skip it if your list is very small and you only need a simple newsletter.
How to get started
Start on the free plan and test paid features during the 30-day trial by building one welcome journey.
FAQ
Is there a free plan? Yes, up to 500 contacts and 500 emails.
Which plan unlocks full automation? Essentials and above.
Is there a nonprofit discount? Yes, 15% for registered nonprofits.
Disclosure: al-khwarizmi may earn a commission if you sign up for Campaign Monitor through links in this article. This does not change the price you pay, and it does not influence which tools we cover.
