Mailchimp is one of the best-known email marketing platforms, letting you build a subscriber list and send newsletters with a drag-and-drop editor, no design skills needed. It starts with a free plan that is enough to launch a first newsletter for your blog or project, then adds automation and testing as your list grows.
Key features
- Free plan: Up to 250 contacts and 500 sends a month.
- Drag-and-drop editor: With templates, no design experience needed.
- Essentials plan: Adds automation flows and A/B testing.
- Standard and Premium: Advanced segmentation and priority support for large lists.
Pricing
The free plan covers up to 250 contacts and 500 sends a month. Essentials starts once you pass that, and Standard and Premium scale up to 100,000 and 200,000 contacts. Pricing depends on contact count and changes often.
Prices can change, so check Mailchimp’s official pricing page before you subscribe.
Pros and cons
| Pros | Cons |
|---|---|
| Free plan to start at no cost | Costs rise quickly as the list grows |
| Easy for non-designers | Automation only on paid plans |
| Scales as your list grows | Low limits on the free plan |
Use cases
- Your blog’s first newsletter: Collect readers into a list and send them your best articles monthly.
- Launching a digital product: Build an interest list on the free plan and send the launch announcement.
- Learning email marketing: Practice templates, segmentation and A/B testing on a platform widely used at work.
Mailchimp vs Moosend
Mailchimp is easier to start with thanks to its free plan and large ecosystem. Moosend is usually cheaper and includes automation and landing pages on its first paid plans.
Who it’s best for
Anyone building an email list for the first time for a blog, newsletter or product launch, from individuals to small teams.
Skip it if you need advanced automation from day one, or your current platform already includes good enough email.
How to get started
Create a free account, add a signup form to your site, and send your first newsletter from a template.
FAQ
How many contacts on the free plan? Up to 250 contacts and 500 sends a month.
Does the free plan include automation? No. Automation starts on the Essentials plan.
How is it priced? By contact count and plan, so check current prices before committing.
Disclosure: al-khwarizmi may earn a commission if you sign up for Mailchimp through links in this article. This does not change the price you pay, and it does not influence which tools we cover.
