Kit (formerly ConvertKit), now known as Kit, is an email and automation platform built for content creators. It helps you grow a subscriber list around your blog, newsletter or channel, send automated emails based on each subscriber’s interests, and sell digital products directly to your audience.
Key features
- Landing pages and signup forms: To collect subscribers with or without a website.
- Visual automation: Drag-and-drop email sequences.
- Sell digital products: Guides, templates and paid subscriptions sold straight to subscribers.
- Tags and segmentation: To send different content based on each subscriber’s interests.
- Free plan: To start building your list at no cost.
Pricing
There is a free plan to get started. Paid plans start around $9 to $25 a month for small lists, and the price rises as your subscriber count grows.
Prices can change, so check Kit (formerly ConvertKit)’s official pricing page before you subscribe.
Pros and cons
| Pros | Cons |
|---|---|
| Built around content creators’ needs | Email design options are simpler than some competitors |
| Visual automation that is easy to follow | Price rises quickly as the list grows |
| Sell digital products without a separate store | Less suited to stores with many physical products |
Use cases
- A weekly tech newsletter: Send your subscribers a weekly digest on AI or digital tools.
- An automated welcome sequence: A series that introduces new subscribers to your best content without manual work.
- Selling a guide or template: Sell a digital guide or template directly to your list without a separate store.
Kit (formerly ConvertKit) vs Mailchimp
Kit (formerly ConvertKit) suits a creator building an audience around a newsletter and selling digital products. Mailchimp is broader, aimed at businesses and stores, with more design templates.
Who it’s best for
Bloggers, newsletter writers and digital creators who want to build a direct audience and automate how they communicate with it.
Skip it if you run a large store with physical products. Ecommerce-focused platforms are a better fit.
How to get started
Start on the free plan, and create a signup form and a three-email welcome sequence.
Get started with Kit (formerly ConvertKit)
FAQ
Are Kit (formerly ConvertKit) and Kit the same? Yes. Kit (formerly ConvertKit) rebranded as Kit.
Is there a free plan? Yes, and it is enough to start building a list and sending newsletters.
Can I sell products through it? Yes. It supports selling digital products and paid subscriptions.
Disclosure: al-khwarizmi may earn a commission if you sign up for Kit (formerly ConvertKit) through links in this article. This does not change the price you pay, and it does not influence which tools we cover.
