Do you know which marketing efforts actually drive sales? Many businesses pour money into ads and content without clear answers. This attribution gap hides your true return on investment.
WhatConverts is the solution. It is a lead tracking and reporting platform trusted by top professionals. It closes the gap between your spend and your revenue.
The software tracks every lead type in one place. This includes phone calls, web forms, live chat, and ecommerce actions. You see the complete customer journey.
You gain powerful insights into which channels and campaigns work. This data helps you stop wasting budget and boost conversions. Making marketing decisions becomes clear and confident.
Start a 14-day free trial with no commitment. Experience easy setup and dedicated support. Begin your path to marketing clarity today.
Key Takeaways
- The platform closes the critical gap between marketing spend and sales revenue.
- It provides complete lead tracking for calls, forms, chats, and ecommerce transactions.
- Gain clear insights to identify high-performing marketing channels and campaigns.
- Reduce wasted ad spend and make data-driven decisions to improve ROI.
- Trusted by top PPC and SEO agencies to prove value to their clients.
- Offers a risk-free 14-day trial with dedicated support for easy onboarding.
- Integrates seamlessly with major ad platforms for unified analytics and reporting.
Close the Attribution Gap Between Marketing and Sales
Attribution remains one of the most persistent and costly challenges in modern marketing. This gap is the disconnect between your advertising efforts and the final sales outcome.
Traditional web analytics often miss critical conversions. They fail to track offline actions like phone calls, form submissions, and live chat conversations.
This blind spot leads to inaccurate ROI calculations. You end up wasting budget on channels that seem good but don’t drive real revenue.
A dedicated lead tracking platform solves this problem. It captures every lead type in a single dashboard.
The system attributes each lead to its specific marketing source. You see exactly which campaign, keyword, or channel prompted the contact.
This is vital for businesses with mixed conversion paths. Consider a Shopify store that also relies on sales calls.
Basic ecommerce tracking only shows online purchases. The platform fills the gap by logging calls and forms alongside transactions.
You gain complete marketing attribution. This clarity lets you shift budgets to high-performing channels.
You optimize for actual revenue, not just click volume. The result is more growth for less ad spend.
Deep data collection supports this. Over 70 points of information are gathered on each lead.
This enables analysis of customer behavior and conversion paths. You get actionable insights to refine your strategy.
Setup is straightforward with major ad platform integrations. You can fine-tune your lead attraction tactics quickly.
Closing the attribution gap also empowers your sales team. They receive intelligence on how a lead was generated.
This improves follow-up quality and closing rates. The entire business operates with better marketing data.
Bridging this divide is the first step toward marketing clarity and scalable growth. Accurate tracking turns guesses into confident decisions.
Key Capabilities of the WhatConverts Platform
The core strength of any lead tracking solution lies in its ability to unify data from disparate sources. This platform delivers a suite of powerful tools designed to capture, attribute, and analyze every customer interaction.
You gain a complete picture of your marketing performance. This turns complex information into clear, actionable insights for your business.
Comprehensive Lead Tracking Across All Channels
Effective tracking must capture every touchpoint. The system consolidates information from PPC, SEO, social media, email, and direct traffic into one dashboard.
This cross-channel approach eliminates data silos. You see a unified view of which efforts generate leads and sales.
Whether a conversion is a phone call, web form, or live chat, it is logged. Ecommerce transactions are tracked alongside these offline actions.
This holistic lead tracking provides true marketing attribution. You understand the full value of each channel.
Advanced Call Tracking with Dynamic Number Insertion
Understanding phone calls is critical. The platform uses dynamic number insertion to swap your website’s phone number with a unique tracking number for each visitor.
This happens automatically. It assigns a specific number to each marketing source.
You see detailed caller information immediately. This includes the caller’s name, number, location, and a full recording with transcript.
Most importantly, you see the exact campaign or keyword that prompted the call. Instant number provisioning means you can start tracking leads without delay.
This depth of data transforms phone leads from mysteries into rich sources of marketing data.
Campaign and Keyword-Level Reporting
Granular reporting is where optimization happens. Each lead is attributed to a specific ad campaign, keyword, and even individual ad.
This lets you identify your highest-converting keywords and most profitable channels. You can adjust bids and reallocate budgets with confidence.
Seamless integrations with Google Ads, Bing Ads, and Google Analytics sync this data directly. Your analytics and reporting are unified.
Additional features like API access enable custom workflows. Call flows route customers correctly, and HIPAA compliance meets strict industry standards.
Together, these capabilities form the platform’s core value. They turn raw tracking information into decisive marketing intelligence.
Track Every Lead Type in One Place
Many companies struggle to piece together data from calls, forms, chat, and purchases. Most businesses rely on multiple lead types to drive sales.
Common types include phone calls, web form submissions, live chat conversations, and ecommerce transactions. Using separate tools for each creates fragmentation.
This scatters your marketing data across different platforms. It obscures the full customer journey and hurts your attribution.
The WhatConverts platform solves this. It unifies tracking for all lead types in one place. This simplifies your reporting and analytics.
You see every interaction in a single dashboard. Specific data is captured for each lead.
For phone calls, you get recordings and caller info like name and number. Web forms capture all field values and timestamps.
Live chat provides complete transcripts and operator notes. Tracking ecommerce logs transaction details and order value.
Over 70 data points are collected per lead. This includes the marketing source, landing page, device, and location.
You gain a holistic view of marketing effectiveness. Seeing lead quality and conversion paths across all types is powerful.
This unified approach is vital for complex sales processes. Many touchpoints occur before a final conversion.
Consider a law firm tracking phone inquiries and contact form submissions. An ecommerce store needs to monitor online orders and customer service calls.
All this data is available in real-time. Your team can perform immediate follow-up and lead qualification.
Tracking every lead type in one place is essential. It enables accurate ROI calculation and strategic marketing decisions.
You stop guessing which channels drive leads sales. The platform gives you clear insights into sales calls and other conversions.
This lead tracking capability provides true marketing attribution. Your business can focus on what works for your customers.
WhatConverts makes it simple to track leads comprehensively. You understand the complete value of your campaigns and customers.
Gain Unparalleled Depth in Data & Reporting
True marketing intelligence requires more than just surface-level metrics. The platform delivers deep analytics that drive real decisions.
You move beyond simple lead counts to understand performance drivers. This depth transforms raw data into strategic clarity.
Granular reporting reveals hidden patterns in your marketing efforts. It uncovers which tactics actually influence customers and revenue.
Customizable Report Builder and Scheduled Reports
The report builder is a powerful tool for creating tailored views. You select specific metrics, date ranges, and visualizations.
This flexibility means every report answers your unique business questions. You are not limited by pre-set templates.
Scheduled reports automate the distribution of this intelligence. They can be sent via email on a daily, weekly, or monthly basis.
Key stakeholders like clients or sales teams receive updates automatically. This keeps everyone informed with the latest insights.
Actionable Data Points on Every Lead
Each lead is enriched with over 70 unique data points. This provides a comprehensive view of the prospect and their journey.
Examples include caller name, phone number, email address, and company. You also see the campaign source, keyword, and landing page.
Critical fields like quote value and sales value measure direct revenue impact. Lead status and quotable status help prioritize follow-up.
Analyzing pages visited reveals customer intent before the conversion. This marketing data enables detailed segmentation.
You can group and filter data views in innovative ways. This uncovers insights that standard reports might miss.
The system supports multi-click marketing attribution. It captures every touchpoint a visitor interacts with before converting.
Custom rules for lead intelligence can be created. They automatically qualify leads based on behavior and data points.
This depth is crucial for agencies needing to prove ROI. It is equally vital for businesses optimizing internal sales processes.
With such granular reporting and analytics, you focus on revenue-driving activities. Vanity metrics become a thing of the past.
The platform turns every interaction into an actionable intelligence point. This empowers smarter tracking and strategy across all channels.
Seamless Plans & Integrations for Your Workflow
Flexible plans and deep integrations are the backbone of a practical, high-ROI marketing operation. Your tools must work together without friction.
The right platform fits into your existing stack. It should enhance your workflow, not complicate it.
This section covers the key connections and scalable plans available. You will see how to unify your marketing data and choose the right fit.
Integrations with Major Marketing Platforms
Seamless integrations are critical for accurate tracking and reporting. The platform connects directly with the tools you already use.
Primary connections include Google Ads, Bing Ads, and Google Analytics. These integrations sync campaign data automatically.
You see lead and cost data side-by-side in one dashboard. This provides true marketing attribution.
An open API allows connection to many other systems. This includes CRM software, email platforms, and custom applications.
These connections automate lead import and export. They eliminate manual data entry and reduce errors.
Your existing workflows are enhanced, not disrupted. The platform becomes a central hub for all your marketing intelligence.
Plans Designed for Businesses and Agencies
Plans are built to scale with your needs. They range from essential tracking to advanced intelligence.
The Call Tracking plan provides basic phone and text tracking. It is perfect for companies focused on calls.
The Plus plan adds web forms, live chat, and campaign reporting. This suits businesses using multiple lead types.
The Pro plan includes call flows, a custom report builder, and HIPAA compliance. It is ideal for agencies and regulated industries.
The Premium plan offers customer journey mapping and lead intelligence. This is for teams needing deep insights and automation.
All plans include core features. You get dynamic number insertion and lead tracking across channels.
Agency-specific benefits are a major advantage. They include white-label reporting and client management tools.
Pricing scales based on lead volume. This makes it cost-effective for growing agencies.
A local service company might start with the Plus plan. A healthcare marketing agency would likely need Pro for HIPAA compliance.
The flexibility lets you begin with essential features. You can upgrade as your business and tracking needs grow.
A 14-day free trial is available with no credit card required. You can test the platform risk-free.
Setup is fast and simple, often taking just minutes. Dedicated support is available to assist with onboarding.
Explore the plans and integrations that fit your workflow. You can also schedule a demo for personalized guidance.
WhatConverts provides the tools to unify your marketing efforts. Start your free trial today to see the difference.
Trusted by Marketing Professionals to Prove ROI
Customer reviews and testimonials offer invaluable insights into a platform’s real-world performance and value. They reveal how a tool performs under pressure from real customers.
Top PPC and SEO professionals rely on this platform for accurate tracking. Agencies and businesses across industries trust it to justify their spend.
One user states, “After trying it out, by far better than CallRail…wish I tried it years ago.” This highlights its superior lead tracking capabilities.
Another review says, “The Best Kept Secret In Conversion Optimization – Best Value, Overall Product For Call/Form Tracking.” The value for money is a consistent theme.
Agency feedback is powerful. “We are able to 100% prove our worth to our clients by pinpointing lead sources and quality.” This ability to prove ROI strengthens client relationships.
Transparent reporting demonstrates exactly which campaigns generate leads and sales. It turns marketing data into client confidence.
The platform earns high ratings on sites like Capterra. Customers praise its ease of use, features, and support.
Industries with complex needs benefit greatly. Legal firms track phone calls and contact forms. Healthcare agencies require HIPAA-compliant recordings.
Home services companies monitor chat and ecommerce inquiries. Each sector gets the tracking it needs in one place.
Marketing professionals depend on the depth of data and actionable insights. They need accuracy for strategic decisions.
Trust is built on consistent performance and reliable technology. A customer-centric approach includes a responsive support team.
One testimonial notes, “WhatConverts Has Amazing Customer Service and Makes Sense For All Marketing Agencies.” This support is crucial for success.
Consider the social proof. If industry experts trust this solution, it is likely right for your needs. Their reviews reduce your risk.
Using a proven platform accelerates your path to marketing clarity and improved ROI. You gain marketing attribution you can trust.
See the value for yourself. You can schedule a demo to get personalized guidance.
Conclusion: Start Your Path to Marketing Clarity
Achieving marketing clarity is the ultimate goal for any business seeking growth. WhatConverts closes the critical attribution gap between spend and sales revenue. It tracks every lead type—phone calls, web forms, live chat, and ecommerce—in one place.
You gain deep marketing data and actionable insights from unified reporting and analytics. This transforms uncertainty into confident, data-driven decisions that boost conversion rates. Professionals trust this platform across channels.
Start with a risk-free 14-day free trial. Experience easy setup and dedicated support. Begin tracking leads in minutes to uncover hidden revenue.
Choose your path: start your free trial immediately or schedule a demo. Optimize your performance and prove your value today. Take the first step toward unparalleled clarity.
